hip hop tastemaking

When everyone eats, everyone wins

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BECAUSE FANS ARE MORE THAN LISTENERS

You’re a hip hop fan. You know what you like. You have an ear for what other heads will like (or hate).

On heir, vote on songs — is it 
 … or dead on arrival 
— with real stakes.

Top voters and artists are rewarded handsomely — not just with clout, but with real rewards.

ASAP Tyy Hip Hop Album

BECAUSE IT’S ABOUT PEOPLE

Not
likes & follows

We believe that when everyone eats, everyone wins. Real people, real stakes, real rewards.

Everyone on heir can earn real money and rewards for their help surfacing the best hip hop tracks.

phone app

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AND IT’S TIME FOR A WORLD WHERE FANS & ARTISTS

SHOW THE MACHINES HOW IT’S REALLY DONE

INTRODUCING
THE CROWN

Heir rewards are powered by a digital currency, “Crown.” Win or lose Crown with your votes. Save up your Crown and cash out to real money, or for rewards that money-can’t-buy.

Fans, use Crown for early or exclusive access to an artist’s next tour stop or track release.

Emerging artists, use Crown to buy the attention of a tastemaker or another artist, get their feedback on a track — and kick off a dialogue if they like it.

Crown powers a supply of rewards limited only by the heir community’s collective imagination.

$$$$$$$$$$$$

hip hop album 1

hip hop album 2

$$$$$

hip hop don mykel

Get early access

Tell us a bit more so we can fast-track you as an artist:

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hip hop tarantula bros album

AN EXPANDING PLATFORM FOR MUSIC CULTURE

BROUGHT TO YOU BY A DIVERSE TEAM OF CREATIVES & TECHNOLOGISTS

founder summer watson

SUMMER WATSON

THE BUSINESS

Took care of business at TuneIn, Pocket Gems and Playdom (sold to Disney for $763M) – i.e. product, content and marketing at top consumer tech startups. But first, she was a DJ, artist manager and early employee at a leading indie hip hop label out of Oakland.

founder pusha t

TERRENCE THORNTON

THE CULTURE

Created culture as half of The Clipse and still doing it as solo recording artist Pusha T aka King Push, and as President of Kanye West’s GOOD Music/Def Jam/Universal.

founder max batt

MAX BATT

THE DESIGN

Varsity creator of bleeding-edge products & brands, from Mercedes-Benz R&D to internationally-renowned studio Ammunition.

founder lynette perkins

LYNETTE PERKINS

THE TECH

Engineered products for the likes of Home Away, Charity Miles and Hewlett-Packard.

Get in early

We have so much planned

Tell us a bit more so we can fast-track you as an artist:

Want to join our exclusive early beta?

Thank You Line 1

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